PUMA part 2 - Creative Factory Custom Shoe Design Launches In Stores


 Heath Nash's First Round Design
 Jack Parow's Basket Design

So you guys saw a little bit of the Creative Factory at the Puma Social Club Launch in my last post. Now you can get your chance to check out this cool service in stores this December when PUMA launches the updated shoe customization concept that features new styles, fresh materials and a completely new design process at the PUMA store in Canal Walk. 

Customers have a chance to put their creative savvy to work and build their very own sneakers from an assortment of materials and fabrics to make a one-of-a kind pair of PUMA Creative Factory sneakers. PUMA will provide all the needed tools to let consumers be the designer, including fabrics, materials and use of an Apple iPad for rendering the final design. Customers start by choosing a footwear style – either the Basket or First Round – and then mix and match colours and fabrics to create a truly one-of-a-kind kick.

Once customers finalise their design on the iPad and pay for their creation, the order is sent to a production facility where the product is assembled. Approximately 6 weeks after the order is placed, customers will be notified by email that they can pick up their one-of-a-kind pair of shoes in the PUMA Store.

PUMA Creative Factory will become a permanent fixture at the PUMA store in Canal Walk as of December 2010. PUMA Factory retails for R1199 for the First Round and R999 for the Basket II. Both styles are available in size UK 3 – UK 13. For more information, you can check out www.puma.com/creativefactory

Embrace your inner fashion designer and go design your own pair of kicks! Which style do you prefer, the Basket or the First Round? I wanna go design a First Round for sure.

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